Hellmuth may have sensed the high temperature earlier this week from Phil Ivey, who said he’s aiming for 30 bracelets after taking down his eighth in a $3,000 HORSE event. Hellmuth retorted with a deep run in Event #41, sending off Cody Culp in 17th place. Hellmuth made flop top set, which held for the win.

Twitter was on fire last Wednesday with Hellmuth giving updates on his advancement during the second day of play in the Omaha High-Low Split event. Perhaps teasingly, he called his shot entering Wednesday’s action: “Ended Day One of Omaha 8/b with $31,600… another Day Two, but this feels different to me, maybe a cash, maybe a final table, maybe more…” Then, word of a Hellmuth prospecting in the top 100 spread like wildfire around the internet. Hellmuth’s final tweet came just before 3:00am PT on Thursday morning after play had ended for the day: “15 left in Omaha 8/b, and I am 4th in chips w $331,000, blinds will be 6k-12k the next day.”

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The UB Pro Social Freerolls are an effort by UB.com to find out who is the most well-liked pro in the stable. Sebok was the earliest to step up with his freeroll back in February, offering a chance for the champion of his tournament to skydive with him over the Nevada desert. Not to be beaten, Michelle stepped up in April offering a date in Hollywood to the champion of her freeroll. Ian’s tournament is the third of six considered tournaments.

UB.com pro who introduced in the largest field for their freeroll will win the UB.com Pro Freeroll Challenge at the end of the year. The winning Team UB bonus code Pro will get $2,500 from Ultimate Bet for a night on the town in Vegas to expend any way they choose. The Team UB pro who draws the lowest number of players will be forced to play “concierge,” doing anything the winner asks during their night of enjoyment.

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